Kumkang Bio officially sponsors AR sports "HADO," promoting eco-friendly sports culture.
Kumkang Bio Co., Ltd. (CEO Chanhyuk Ham) has officially sponsored the club of 'HADO', a leader in AR sports in Korea, and has opened a new chapter in the field of eco-friendly sports.
This agreement, in conjunction with the "Youth Health Project" promoted by OBS, embodies Kumkang Bio's commitment to achieving the dual values of healthy growth for youth and building a sustainable environment.
Kumkang Bio, in cooperation with HADO's domestic operator, Hadok Route Co., Ltd. (CEO Choi Hyeon), has selected ' Seoul Route Club ' as its first official sponsor.
This sponsorship is significant in that it goes beyond simple sports support and is a social investment that combines ESG philosophy and youth health promotion .
At the signing ceremony held at the 'Hado Arena' in Yeongdeungpo, Seoul on September 5, representatives from both companies attended and pledged close cooperation to expand the base of eco-friendly sports.
🌍 Eco-friendly values meet digital sports
Under the corporate philosophy that “small changes in daily life can change the future of the Earth,” Kumkang Bio is participating in the “Hado X-Ground” project being promoted nationwide by OBS and Hadokei Route.
'HADO' is a next-generation sport based on augmented reality (AR) technology, and is attracting attention as an eco-friendly sport that combines physical activity and digital experiences .
Through this, Kumkang Bio plans to create opportunities for young people to naturally learn and practice environmental awareness .
🤝 Creating a sustainable sports culture together
The two companies plan to jointly promote eco-friendly AR sports competitions and various ESG campaigns in the future.
In particular, the 'Korea-China-Japan Junior Cup' to be held in Jeju Island on November 15th will showcase eco-friendly content and events, raising the status of Korean youth sports on the international stage and presenting a sustainable e-sports model.
Kumkang Bio's Director Youngjin Sim said, "It is a crucial responsibility of our society to foster environmental awareness and healthy physical activity among our youth, the future leaders. We will realize these values through HADO, in conjunction with the OBS Youth Health Project."
Kumkang Bio will continue to fulfill its role as a company that creates a sustainable future through various activities that combine eco-friendly technology and social values .
Source: OBS Gyeongin TV (https://www.obsnews.co.kr)